Custom apps for small businesses and big ideas. Clickable in a week, not quoted in six months.
I'm Matt. I build custom apps for small businesses and first-time founders. Tell me what's slowing you down, and within a week you'll be clicking through a working version, not reading a proposal.
Free, 45 minutes, no obligation. Working version in 7 days or your first week is free.
I run a business
Sound familiar?
- You're copying the same information between three apps and a spreadsheet.
- Customers call to ask things a website should just tell them.
- You've looked at off-the-shelf software and none of it fits how you actually work.
I build the one tool that fits, so you get your evenings back.
I have an idea
Sound familiar?
- You've had the idea for months, maybe years, and it's still just in your head.
- Agencies quoted you $50,000 and six months before you've seen a single screen.
- You're not technical and don't know where to start.
In a week you'll have something real to click, show people and test.
What you get
Software that fits how you work.
Not a template you bend your business around. Your steps, your words, your customers.
Customers who serve themselves.
Instant quotes, online booking, approve-and-pay without a phone call. Fewer calls for you, happier customers.
The busywork, automated.
Follow-ups, reminders, invoices and reports go out on their own, so nothing slips.
Modern tools mean it costs a fraction of an agency, and you see it in days, not months.
No project managers, no committee, no week of meetings to make a decision. You work directly with me, I answer fast, and your idea changes on screen within a day or two.
Things I've built that are working right now
- products built
- 13
- running for real customers
- 9
- sold through Bay Area Wi-Fi
- $257,449
Bay Area Wi-Fi & Networking
Live for 9 months · $257,449 contracted
A network installer needed customers to go from “I need better Wi-Fi” to a paid job without a dozen phone calls. Here’s why it makes money:
- AI recommends it. Ask ChatGPT for a Wi-Fi installer in the Bay Area and it suggests this business, because the site is built for AI assistants to read and trust, with a page for every Bay Area city it serves and real job write-ups from the field.
- The follow-up runs itself. AI writes and checks every follow-up and sends it by text or email, whichever the customer uses. Reminders and payment requests go out on their own. No one has to chase.
- Every screen saves clicks. Operations and the techs get through their day faster.
- Customers serve themselves. They get an instant estimate, approve it and pay online, no phone call needed. After the install, a free monthly network check-up by text and email keeps them happy and coming back.
Warp
Operations and security for IT companies · Live
Before: Small IT firms juggle tickets, invoices, phones and security spreadsheets across five tools, and can't prove their clients are safe.
After: One system runs the whole company, and its AI security guide gives every client a SOC 2 or ISO-grade security program for a fraction of the cost.
CLEAR Technology
Lead generation for an IT company · Live
Before: Visitors read the website and left.
After: Type in your company's web address and watch a live IT health scan run, with every result in plain English.
Shirt Elastic
Custom shirts and team kits · Live
Before: A kids' t-shirt idea with no way to sell it.
After: Kids design shirts with AI and earn a cut, and teams get custom jerseys and full kits with one group link where every parent orders and pays.
Redwood & Water
Brand site with a journal that writes itself · Live
Before: A hydration brand with products on Amazon and no home of its own.
After: A storefront, a hydration calculator and a journal that drafts itself every week, with every click to Amazon traced to the post that sent it.
I Need To RSVP
Events, seating and dues for social clubs · Live
Before: Social clubs ran events on email threads and spreadsheets.
After: Invites, seating, check-in, dues and card payments in one place, plus a private portal where members pay and manage their own RSVPs.
FocusStack
Task manager wired into AI coding · Live
Before: Tasks scattered across too many lists to see what matters today.
After: One Today view pulls the priorities from every list, and it plugs straight into Claude Code so nothing that comes up mid-build gets lost.
Sideline
Team texting for school sports · Live
Before: A school sports program chased parents through group chats and emails nobody read.
After: Parents RSVP, check the schedule and message the coach just by replying to a text.
bleh.email
Email assistant · In beta
Before: Hundreds of emails across several accounts, and no idea which ones actually need you.
After: An assistant walks you through your mail one decision at a time, drafts the replies, and sends nothing without your OK.
AudioPin
Mac menu bar app · Live
Before: Plug in a headset and your Mac moves your music to it.
After: A tiny menu bar app that keeps your speakers and mic where you put them, and can send each app's sound to its own device.
Personal trainer site
Lead generation for a personal trainer · In progress
Before: Visitors looked at the site and left without booking.
After: Visitors answer 8 questions and get a free nutrition plan on the spot, and the workout plan unlocks when they book a consult.
Listed for AI
AI visibility for small businesses · In progress
Before: Small businesses have no idea whether ChatGPT even knows they exist.
After: Type in your website and watch it write a business profile AI assistants can read, plus a report on exactly what to fix.
Typestro
Mac menu bar app · Live
Before: Spellcheck can't tell when you typed the right spelling of the wrong word.
After: A tiny menu bar app that fixes your spelling and wrong words by context in any Mac app, and types what you say when you hold a key.
Hi, I'm Matt.
I've spent 25 years running a tech business in Oakland, so I know what it's like to be the owner stuck doing admin at 10pm. I build the software I wish I'd had: simple to use, built around the way you already work, and finished fast.
Start with a free App Brainstorm Call
45 minutes, one-on-one with me.
On the call you'll find out:
- Exactly what to build first, and what to leave for later.
- What it would cost, as a clear range, before you commit to anything.
- How long it would take to get it in front of your customers.
- Whether an app is even the right answer. If it isn't, I'll tell you.
You leave with a one-page roadmap, yours to keep, whether or not we work together.
The 7-Day Promise
If we go ahead, you'll be clicking through a working version of your app within 7 days. Not a drawing, not a slide deck: the real thing, on your desktop and phone. Otherwise, your first week is free.
I take on 2 builds at a time, so every client gets my full attention. When I'm full, new projects start on the next opening.
Questions people ask
How much does it cost?
It depends on what you need. On the free call you'll get a clear price range before you commit to anything.
How fast is it, really?
You'll click a working version within 7 days of starting. A first version your customers can use usually follows in 4 weeks.
I don't know exactly what I need. Is that OK?
That's most people, and it's what the free call is for. Describe the problem in your own words and we'll work out the rest together.
Who owns it when it's done?
You do. The app, the code and your data are yours. No lock-in.
What happens after launch?
I stay on to fix anything that breaks and to add what you need as you grow.
Let's see what your idea looks like in a week
P.S. If you scrolled straight to the bottom, here's the short version: a free call, a clear price before you commit, and a working app you can click within 7 days or your first week is free. I only take on 2 builds at a time, so grab a slot while one's open.